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We were asked to develop and to implement a communications and digital marketing strategy in the United States to raise awareness of Chilean products and services in this key market.
Our strategy focused on creating engaging content that would capture the attention of decision-makers and consumers in various Chilean industries, such as aquaculture, wine, education, healthcare tecnology , and tourism. We focused on both traditional media and digital communication channels to promote the consumption of Chilean products and services.
We promoted ProChile’s “Unboxing Chile” campaign with an integrated strategy of social media and public relations, designed to generate awareness and reach B2B and B2C audiences in the United States. We created relevant content, including testimonials, micro-documentaries, press releases, newsletters, and events, to effectively connect with the target audience.
On LinkedIn, the most relevant social network for ProChile, we doubled the number of visits in a short period and significantly increased interactions with the content, attracting the B2B audience. This strategy also notably enhanced the visibility of the Chilean brand in the U.S. market.
